Meta Pixel, Conversion API, and Marketing Tracking
This project focused on improving marketing measurement for a business running paid advertising campaigns and seeking better visibility into website actions generated by its ads. The tracking strategy considered the appropriate use of Meta Pixel, Meta Conversions API, and Google Analytics 4, depending on the business’s requirements.
GA4 Setup and Website Conversion Tracking
This project focused on implementing Google Analytics 4 (GA4) to help a business understand how visitors interact with its website and which actions contribute to its marketing goals